First, do not always look at the business was synonymous with money or a big business profits. If that's the only reason you are running a business, chances are you will not succeed. Why? Because most likely, months or years you first start a business, you will spend more money.
Second, I suggest that a journey begins with a step, and
start with small steps. Business profits were not just material, but can also
non-material such as experience, knowledge and even personal satisfaction.
Third, you should know that one of the habits of smart
consumers are "buying in bulk" at first. They tend to try to make a
purchase. It is precisely by refusing to small consumers before, he had lost
his "database" consumers. Never underestimate any of your sales
results, although small.
Customer database is what you need. Indeed at first, but
after that business profits, you can use 2 ways to increase your business
profits. You do this by:
1. Up Sell
You offer a version of your product or service better. For
example, you sell small capacity egg incubator. Once consumers had bought the machine,
he must have felt the benefits of your product. A few months later, provide
attractive deals back with a higher version. You can say, "Sir, there is a
capacity incubator egg more, more power efficient, and also more capacity. When
calculated, the fall pack at lower prices.
2. Cross Sell
You offer more than a consumer looking for. Who of you have
ever eaten at fast food restaurants such as McDonald's, KFC or Texas Chicken?
All three had the franchise mainstay stance, ie cross sell, offer other
products after consumers buy certain products.
You want to know what kind of
example cross sell them? Well, if you just buy fried chicken alone, quickly
servant will offer you "potatoes sir? '. Then he offered another "Ice
cream's not all, sir?" Then you are offered another "soup pack? Warm
you know ... ".
And incredibly, according to the market survey, the
percentage of the success of this technique offers such as 70 to 80%. And the
cost should you spend, gartis! if you went along with the sale of a small
rejected before, how much more should you additional turnover off because you
do not take a small order last? The point is, you never underestimate the
consumers who buy a little or you can benefit small businesses. The important
thing you have to know how to increase consumer purchases of your sales proceeds.
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